Rebrand of the ExtraCare® brand with a new, more contemporary line look. Reinterpreting the brand’s core graphics and colors, the ExtraCare card was redesigned, followed by the enrollment form and other instore collateral. The new line look has now been fully integrated into all media adverts, dot com, and printwork, including circular. Updated graphics and copy include a more personable touch, storytelling to multi-aged, multicultural female consumers within the creative.

One new piece of collateral is the ExtraCare Benefits Brochure, literature found on the countertop at the front register. The brochure describes ExtraCare benefits as well as how to use  the card most effectively.