Beauty 360 is CVS/pharmacy’s expansion into the retail beauty industry. Beauty 360 stores and website offer an edited selection of prestige and niche cosmetics, skincare and fragrance brands in a friendly environment that is simultaneously upscale and accessible. The Holiday 2009 direct mailer and gift guide showcased top products, as well as informed customers of store visits from noted leaders in the cosmetic and skincare industries.

Rebranding of MinuteClinic, CVS/pharmacy’s in-store medical clinic, in order to raise national awareness and promote its many benefits. The refresh not only included logo and print collateral, but also EMB screens, sign-in kiosk, in-store signage, circular and website designs. The MinuteClinic refresh earned a 2009 IHAF award for Corporate Identity.

Create brand identity for online lifestyle consultancy, featuring fashion, art, and interiors, designed to fit one of 10 different archetypal personalities.

Example pages feature the Female Fashionista archetypal personality, including a photoshoot concept for the Spring 2012 campaign, a shoppers' page, and a media page.

Rebrand of the ExtraCare® brand with a new, more contemporary line look. Reinterpreting the brand’s core graphics and colors, the ExtraCare card was redesigned, followed by the enrollment form and other instore collateral. The new line look has now been fully integrated into all media adverts, dot com, and printwork, including circular. Updated graphics and copy include a more personable touch, storytelling to multi-aged, multicultural female consumers within the creative.

One new piece of collateral is the ExtraCare Benefits Brochure, literature found on the countertop at the front register. The brochure describes ExtraCare benefits as well as how to use  the card most effectively.

Original logo and packaging for novel Hasbro product, FLYPAPER, a removable, reusable, peel-off vinyl wall art.

What began with Hasbro properties branched to several licensed brands, including Marvel, Lucas, MLS, Fox, and Cartoon Network.

3” x 3” x 19” packaging includes window box structure with j-hook, and cardboard insert, designed to be merchandised both vertically and horizontally. The product itself is an 18” x 24” poster sheet with pre-cut graphic art. due to Flypaper’s graphic nature, product design and development occurred simultaneously with packaging.

Set design and photoshoots were necessary to illustrate the story for packaging panels.

Concept original packaging, copy and brand name for a CVS/pharmacy tribute brand of the haircare line, Tresemmé.

Development and oversight of creative design for the various brands within the company. Branding includes logo design, packaging, marketing print and digital collateral.

Concept art for Oscar Wilde’s one act play, Salomé.

Inspired by a North African motif, the sets are rich in color and intensity. Shown is the stage set for the short play, concept work for Salomé's dance of the seven veils, which would take place in the fountain, and promotional artwork for the play.

Triple Advantage was a CVS/pharmacy script-driving campaign in the fall of 2009. Collateral included a direct mail piece, an ROP ad, a magazine ad, as well as web banners. The direct mail piece, which included two coupons, led to a 6-digit increase in annual prescription sales.

Design, organize and assemble build-play as a product guide. As a Transformer, each structure is both a robot and a vehicle-- each requiring individual instructions with the consumer in mind: easily understood for the age group yet complex enough for challenging build-play.

Set design for the screenplay based on Mike Resnick’s novel, “Santiago,” a story commonly referred to as a “futuristic Indiana Jones.”  Along with the design is the breakdown of how the scene is to be shot, and measurements for actual sets, if necessary.

Full-scale pharmacy campaign designed to bring awareness to flu season and to promote flu shots. In-house design collateral included in-store signage, circular and CVS.com real estate. CVS/phamacy and MinuteClinic locations delivered over 1.6 million flu shots the fall of 2009, a near 7% increase from 2008.

Colorplay Studios: the creation of abstract prints and paintings designed to blur dimensions and evoke personality. Within any three-dimensional space, color, light, texture and atmosphere synergize to manifest experiential mood. Tapping into said construct and capturing its two-dimensionality is the essence of the studio.