Original logo and packaging for novel Hasbro product, FLYPAPER, a removable, reusable, peel-off vinyl wall art.

What began with Hasbro properties branched to several licensed brands, including Marvel, Lucas, MLS, Fox, and Cartoon Network.

3” x 3” x 19” packaging includes window box structure with j-hook, and cardboard insert, designed to be merchandised both vertically and horizontally. The product itself is an 18” x 24” poster sheet with pre-cut graphic art. due to Flypaper’s graphic nature, product design and development occurred simultaneously with packaging.

Set design and photoshoots were necessary to illustrate the story for packaging panels.