Tell me a story. Let's talk brand.
Everything begins and ends with the brand. It's the pulse, the heartbeat. The essence of any visual marketing, the brand is a narrative at its core. It is this narrative that promotes discovery, participation, loyalty. Storytelling is key to any brand experience.
How is your story visually told?
On a page or screen? A billboard or vehicle? Through social media circuits? Perhaps with a product or package...after all, presentation IS everything. Or maybe you're narrating the story through a specific spatial construct? A window display, a stage set, or a tradeshow?
Regardless of final delivery, the essence, the story, should remain true; the brand should remain true. How can we best tell your story to the target audience? How can we preserve the integrity of an established brand, or reignite the flame of one that has lost its way? We may be targeting consumers, clients, or customers, but when all is said and done, we are simply having a visual conversation. Understanding and connecting with that psychology - making it personable - enhances the story and therefore the brand. The touchpoints, emotions and memories we create should reflect that connection, while producing revenue. We want the audience to be engaged. We want them to be enthralled. We want them to be loyal.
So, tell me a story. And let's get to work.
